UK Road Safety Week to address ‘major problem’ of speed
Brake has announced that the ‘dangers of speeding’ will be the focus of UK Road Safety Week 2017, which takes place between 20-26 November.
Brake says that in the UK, and across the globe, speeding is still ‘a major problem’, pointing to a Dutch study which suggests ‘drivers with one speeding violation annually are twice as likely to crash as those with none’.
Brake also cites DfT figures which show that breaking the speed limit, or travelling too fast for conditions, was recorded as a contributory factor in 23% of fatal crashes in 2015.
The charity also says that in a survey it conducted, four in 10 of drivers who participated admitted they ‘sometimes’ drive at 30mph in 20mph zones.
The speed theme goes hand-in-hand with that chosen by the World Health Organisation (WHO) for the 2017 UN Global Road Safety Week (8-14 May). WHO is encouraging drivers across the globe to show their support for the fourth Global Road Safety Week by pledging to #SlowDown.
Founded in 1997, Brake’s Road Safety Week encourages communities to take action on road safety and promote ‘life-saving’ messages. The week also provides a focal point for professionals to boost road safety awareness and engagement.
Road Safety Week 2017 will use the hashtag #speeddown to help raise awareness about the ‘dangers posed by speeding drivers’. Brake is encouraging campaigners, community groups, road safety professionals, companies and schools to register for a free action pack.
Gary Rae, campaigns director for Brake, said: “Road Safety Week is an opportunity to bring together individuals, businesses and community organisations to focus, this year, on the deadly menace of speed.
“We’ve designed this year’s theme to raise awareness of the growing concern of speed on our roads, whether major routes, urban areas, or rural roads. We’ve started pulling together a creative campaign, built around the hashtag #speeddown, which will get everyone thinking about how they drive on our roads.”
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