Rerun for THINK! ‘Safety Tips’ campaign
THINK! has launched a new burst of its cyclist ‘Safety Tips’ campaign to coincide with the time of year when the number of cyclists increases as the days get longer, and cyclist KSIs rise.
The campaign targets both cyclists and drivers with a series of practical tips to advise and remind both groups of the rules of the road, and the positive actions they can take to help reduce the number of collisions.
The campaign previously ran in autumn 2013 and spring 2014 in five cities where there are a high number of cycling KSIs: Cambridge, Bristol, Leeds, Manchester and Birmingham.
This time round the campaign will run in the same five cities plus a further seven cities where cycling KSIs are also high - Southampton, Newcastle, Portsmouth, Bradford, Kingston upon Hull, Brighton & Hove and Liverpool.
The advertising will run 2–29 March on roadside locations and bus backs in a bid to remind drivers and cyclists at the point of action - when they are driving or cycling.
The campaign resources are available for road safety officers to order from the THINK! online shop.
New website includes members’ portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
NRSC 2017 | Manchester | 14-15.11.17
Click here to watch the presentations
YDF 2018 | RAC Club, London | 25.4.18
For more info and to register to attend click here...
AROUND THE WEB
Could a hacker hijack your connected car?
BBC News looks at whether a rise in ‘over the air’ software updates means the risk of hacker hijack is also increasing.
History of road safety, The Highway Code and the driving test
Updated following changes to the practical driving test in December 2017, this DfT blog looks at the history of road safety, The Highway Code and the driving test.
THINK! ‘pink kittens’ mobile phone advert
Click here to subscribe for weekly news alert