Free resource
Shiny Side UP
The 'Shiny Side Up' Partnership was initiated in mid 2001 in response to a significant increase in fatal crashes involving the riders of sportsbikes in Nottinghamshire. The partnership consists of Derbyshire County Council, Derby City Council, Nottinghamshire County Council, Nottingham City Council, Nottinghamshire Police, Leicestershire County Council, Leicester City Council, Northamptonshire County Council, Rutland County Council. The aim of the partnership is to reduce the number of motorcyclists killed or injured on East Midlands' roads.
The Shiny Side Up Partnership has produced a number of resources and promoted a range of events to engage the interest of these riders. The campaign addresses the attitude and behaviour of the sports bike rider rather than promoting training.
A number of interactive events were carried out during the 2002 / 03 racing season at Donington Park. This led to the setting up of a significant database of riders, the distribution of a dedicated newsletter and a Too Hot to Handle rider survery.
The Survey was carried out in September 2003 with 370 riders taking part.
The findings of the survey have been sumarised in a report :
• 42% of riders who had an accident in the last 5 years were in the 30 - 39 year age group.
• Many riders said that they believe that other drivers are a major source of concern to them when they are riding.
• Tiredness and inexperience were also given as factors that contributed to motorcycle collisions.
• Rider training is not especially seen as something that makes them a skillful rider. Many riders have not undertaken additional training.
• Almost one third of those questioned report that they do not worry about being involved in a crash.
• The 'Think Bike' and 'Looked, but Failed to See' campaigns were the most popular, perhaps because these target drivers who are seen as the cause of collisions.
For more information, please contact Sheila Ormerod (Chairperson) by email at sheila.ormerod@btopenworld.com or by telephone on 01623 631641.
