Grieving parents support pedestrian safety campaign as dark nights begin
Grieving Peter and Allison Fennon are supporting Road Safety GB North East, which is launching the Check Out Before You Step Out campaign to help reduce the number of pedestrian casualties across the North East. Alcohol and failing to pay attention are two of the major contributing factors to pedestrian accidents, with young people aged between 16 and 24 accounting for a third of the victims.
Drug Drive campaign
A key function in the role of road safety teams is to ensure that messages are spread to the widest possible audiences. This is achieved through direct engagement with the media.
Regular press releases are issued to TV, radio and newspapers through press offices to promote campaigns and highlight messages.
Road Safety GB NE produces a number of road safety campaigns each year to target at risk road users by raising awareness of road safety issues and bringng about a reduction in road casualties.
The campaigns include; speed; seatbelts; drink driving; drug driving; mobile phone use and distraction; in car safety for children; older drivers; younger drivers; motorcyclists; cyclists and pedestrians; fatigue; and medication.
The team has won a number of awards including the acclaimed Prince Michael of Kent International Road Safety Award for its ‘You’d be off your head’ drug drive campaign.
Hop on a HGV
CYCLISTS were encouraged to see the road from an HGV driver’s viewpoint as part of a road safety initiative. Middlesbrough Council’s Safe & Active Travel Team gave cyclists and HGV drivers a chance to swap places as part of National Bike Week. For most cyclists, HGVs present the biggest danger on busy urban roads. Despite making up just 5% of all traffic, they are involved in about 50% of cyclist deaths each year, and many more serious injuries.
That’s why the Safe & Active Travel Team held an ‘Exchanging Places’ event with cyclists having an opportunity to see exactly what a lorry driver can – and can’t – see. Drivers also had a chance to sit on a bike alongside the lorry to demonstrate how vulnerable the cyclist can be. Councillor Nicky Walker, Middlesbrough Council’s Executive Member for Transport, said: “We want cyclists to stay safe when cycling near large vehicles, especially Lorries. The safety advice is simple - ‘stay safe, stay seen’. Lorries have significant areas around them where it is difficult for the driver to see cyclists.
“The ‘stay safe, stay back’ advice applies to cyclists when cycling near to a moving lorry or approaching any stationary HGV on the road, at junctions, traffic lights or in slow moving traffic. It’s important to get into a position where the lorry driver can see you. “However it is also important to stress that while this is a problem nationally, we have been fortunate in Middlesbrough not to have any cyclists injured in this way, so this campaign is really about reinforcing the message that such accidents can be avoided by taking precautions and being observant.”
For more information contact Lynn Hepworth, Road Safety Officer tel: 01642 728178