LARSOA backs new campaign to tell drivers to 'belt-up'

The Local Authority Road Safety Officers' Association (LARSOA) is backing a new campaign to get car drivers and passengers to save lives by 'belting up' this winter.

A new government campaign encouraging people to wear seat belts is being launched today (Monday 3 November). It will target young men and women aged between 17 and 24 which is the group with the lowest seat belt wearing rates and the highest accident rate.

The new THINK! campaign aims to challenge the belief some people have that there are low risk journeys and shock drivers and passengers by showing the dramatic consequences of not wearing a seat belt if you have a crash.

Alan Kennedy, Vice Chair of LARSOA, said: "Campaigns like this really can save lives on the roads. Wearing a seat belt is one of the best ways of saving your life if you are involved in an accident while you are in a car. It is amazing how many people of all ages choose to put themselves and other passengers in danger by not wearing a seat belt."

The THINK! Campaign starts on Monday 3 November and lasts through until early December. It uses a mix of radio, TV, online and street advertising.

Notes to editors:

For further information, or to arrange an interview with a member of the LARSOA team, contact Chris Taylor at DTW on 01287 610 404.

LARSOA backs new campaign to tell drivers to 'belt-up'

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You are in Media centre Press releases 3 November 2008 LARSOA backs new campaign to tell drivers to 'belt-up' The Local Authority Road Safety Officers' Association (LARSOA) is backing a new campaign to get car drivers and passengers to save lives by 'belting up' this winter. A new government campaign encouraging people to wear seat belts is being launched today (Monday 3 November). It will target young men and women aged between 17 and 24 which is the group with the lowest seat belt wearing rates and the highest accident rate. The new THINK! campaign aims to challenge the belief some people have that there are low risk journeys and shock drivers and passengers by showing the dramatic consequences of not wearing a seat belt if you have a crash. Alan Kennedy, Vice Chair of LARSOA, said: "Campaigns like this really can save lives on the roads. Wearing a seat belt is one of the best ways of saving your life if you are involved in an accident while you are in a car. It is amazing how many people of all ages choose to put themselves and other passengers in danger by not wearing a seat belt." The THINK! Campaign starts on Monday 3 November and lasts through until early December. It uses a mix of radio, TV, online and street advertising. Notes to editors: For further information, or to arrange an interview with a member of the LARSOA team, contact Chris Taylor at DTW on 01287 610 404.	15.05.12 - Members' area - minutes of the London Quarterly Meeting held on Friday 27th April 2012 15.05.12 - Members' area - Road Safety GB School Crossing Patrol Group meeting notes added 10.05.12 - Road Safety Services Survival Guide added to the Miscellaneous section of the Members' area. 24.04.12 - Policy & Management Committee - Tuesday 13th March 2012 meeting minutes added to the Members' area 02.04.12 - Assessment of walked routes to school - Fully updated for 2012 Click here to contact Road Safety GB administrator Brian Hogarth or ring 0033 553 2021 76. Click here to submit a new story or call Sally Bartrum on 01379 650112. Click here to register for our weekly news update service.