Speed
Excessive speed is a contributory factor in more than 1,000 deaths and over 40,000 injuries every year. Inappropriate speed for the conditions, regardless of the speed limit, also plays a large part in traffic collisions. Road Safety GB urges drivers to slow down. Speeding is not acceptable.

If you hit an adult pedestrian while driving at 30mph, their survival chance is 80%. But if you hit a pedestrian while driving at 40mph, the pedestrian's chances of dying rises to 90% (this lowers to 80% for a child).

Rural Road Speeds
Over half of all deaths on the roads occur on rural (non built-up) roads and nearly 12,000 people were killed or seriously injured in 2005 on country (non built-up) roads. Government figures show 36% of car user deaths on rural roads are single vehicle crashes.

It’s a misconception that rural roads are safer because there is less traffic and fewer pedestrians than in urban areas. Car users are three times more likely to die in a crash on a rural road.

Road Safety GB encourages drivers to slow down and drive at speeds appropriate for the conditions at the time, and supports engineering measures that make country roads safer. It also believes a move to Double British Summertime giving an extra hour of daylight for people driving home from work and school in the winter months would make a big difference to these figures.

Safety Cameras
Road Safety GB supports the use of safety cameras and other measures which are proven casualty reduction measures. We support speed cameras to encourage drivers to reduce their speed and travel within the speed limit and red light cameras to reduce red light jumping.