Available to purchase

Mercia - Joint Motorcycle Campaign

In Spring 2004 the Mercia Road Safety Officers Joint Motorcycle Campaign was launched. Leaflets have been produced targeting both rural and urban motorcyclists and another targeting car drivers to illustrate the dangers that they present to powered two wheelers. 13 buses also carried the message 'If Looks Could Kill, Not Looking Will'.

Leaflet 1 is aimed at drivers with leaflet showing a part hidden bike and the catch line "If looks could kill, not looking will".

Leaflet 2 is aimed at urban drivers with a leaflet describing common accident incidents with the catch line "He's stopping but are you?"

Leaflet 3 is a credit card sized leaflet called "keep it on the Black Stuff" which was aimed at riders and gave general tips and safety advice.

For further information, please contact Paul Ruffle by email at Paul_Ruffle@birmingham.gov.uk or Ann Mann by email at amann@herfordshire.gov.uk.