Logo
Young Driver Focus | National Conference | Knowledge Centre Twitter RSS
direcorycalendarvacanciesadviceshopContact
Road Safety News - In association with Keltic Clothing
Friday 9th April 2010

Viral film scoops second accolade

A viral film produced by Road Safety for North West has been highly commended in the International Visual Communicator’s Association Awards.

‘Speed Dating’, which has had six million views on YouTube, also received a Royal Television Society Award in October 2009. 

The film shows young people messing about in cars with fatal consequences to highlight the dangers of driver distraction.

Kat Whitemoss, Road Safety for North West, said: “While road casualties are falling nationally, fatal and serious crashes involving young drivers are not.

“A change of tack was required so we commissioned focus groups with young people who told us they want viral media relevant to them. They also helped us with what does and doesn’t work.

“Once the film was made, we checked back with them to make sure we’d got it right. If just one person out of those six million keeps their eyes on the road - saving them and their mates - it will be worth it.’

Click here to view the film.

Contact Amanda Anderson on 0845 458 9786 for more information.
 

Comments:

Report a reader comment
Click here to report a comment you consider to be offensive or inappropriate.


There are currently no comments about this news item.


What's your view - comment on this story:

I confirm that I have read and accept the moderation policy and house rules relating to comments posted on this website.
Your comment:
Your name and location:
Your email:
Captcha [What is this?]


Road Safety Academy
What's New?
Tuesday 16th September 2014 -

September P&M and Board Meeting minutes added to the Members' area...

Monday 4th August 2014 -

 Members' areaMinutes of the June Directors Board meeting added.

Monday 21st July 2014 -

 Members' area - Policy & Management Committee meeting June meeting minutes added

Thursday 17th July 2014 -

 Members' areaTHINK! Country roads campaign briefing added

Tuesday 17th June 2014 -

 Careers - new job vacancy added

Tuesday 10th June 2014 -

Members' area THINK! Campaign Calendar April 2014 - March 2015 added.

Contacts

Click here to submit a new story.

Click here to register for our weekly news update service.