Viral film scoops second accolade
A viral film produced by Road Safety for North West has been highly commended in the International Visual Communicator’s Association Awards.
‘Speed Dating’, which has had six million views on YouTube, also received a Royal Television Society Award in October 2009.
The film shows young people messing about in cars with fatal consequences to highlight the dangers of driver distraction.
Kat Whitemoss, Road Safety for North West, said: “While road casualties are falling nationally, fatal and serious crashes involving young drivers are not.
“A change of tack was required so we commissioned focus groups with young people who told us they want viral media relevant to them. They also helped us with what does and doesn’t work.
“Once the film was made, we checked back with them to make sure we’d got it right. If just one person out of those six million keeps their eyes on the road - saving them and their mates - it will be worth it.’
Click here to view the film.
Contact Amanda Anderson on 0845 458 9786 for more information.
New website includes membersí portal and info on training courses etc
Apply for Corporate Membership of Road Safety GB
Road Safety campaigns, research, data and help forum
The 2017 National Road Safety Conference
For more info and to register to attend click here...
Project EDWARD - 21 September 2017
For more info click here...
AROUND THE WEB
Is this the end for the red traffic light?
Vehicle hire specialist Northgate delves into the Green Light Optimal Speed Advisory project.
The driving test trial
The findings of a DVSA trial, conducted with the Transport Research Laboratory (TRL), released to coincide with the new driving test changes.
Highways England's vehicle checks campaign
Click here to subscribe for weekly news alert