Valentine's gift for young drivers in Windsor and Maidenhead
Working in partnership with a2om, Windsor and Maidenhead's road safety team used a Valentine’s promotion to give prospective young drivers and passengers the opportunity to access a new driver e-learning package.
The Valentine’s card, designed to look 'modern yet quirky', carried details of how to log onto the free e-learning driving package, which would make a useful gift for a loved one.
The cards were distributed via sixth form centres in an envelope marked ‘For my Valentine’.
Pam McGuinness, RSO, said: "We had positive feedback from head teachers at the schools involved, and using the technology we can see how many people have taken the opportunity to log onto the learning suite."
For further information about the campaign contact Pam McGuinness.
For further information about the e-learning suite contact Yvonne Newton at a2om.
Scotland's lower drink drive limit
Watch the new public information film
Women and drink driving: a growing problem?
A report published earlier this year highlighted the growing proportion of all drink driving convictions received by women - up from 9% in 1998 to 17% in 2012. More...Comments (2) Features archive...
A New Year wish list
Nick Rawlings, editor of Road Safety News, voices his opinion on other people’s opinions. More... Comments (15) Opinion archive...
Academy news /
Drink driving /
Driver tiredness /
Driving at work /
Drug driving /
General news /
Mobile phones /
Research & evaluation
RSGB news /
Statistics & data /
Vehicles & Technology /