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Thursday 22nd October 2009

Second successive Prince Michael Award for Lancashire partnership

The Lancashire Partnership for Road Safety has picked up a  Prince Michael International Road Safety Award for its 'Wasted Lives' educational programme, which is designed to curb risk taking behaviour among young drivers.

Wasted Lives challenges attitudes and influences behaviour of young drivers and their passengers, by adopting a peer-to-peer learning style.  Its long-term impact has been evaluated and 73% of participants say they take fewer risks because they understand the potential consequences.

The award was presented at the Road Safety Partnerships' National Conference in Manchester on 20 October by Paul Clark, road safety minister.

Tony Spalding of the awards' judging panel said: “The success of this educational programme in highlighting the real dangers to young drivers is remarkable. It is an outstanding example of good partnership between the road safety professional, the media and the community - an example which should be followed across the country.”

Councillor Keith Young said: “This is the most prestigious award in the field of road safety and we are extremely proud of the team and its excellent achievement. Through Lancashire Partnership for Road Safety we continue to deliver exceptional road safety education using the latest research, new communication techniques, and above all, complete dedication to saving lives.”

For further information contact Lancashire Partnership for Road Safety on 01772 534 531 or visit: www.wastedlives.co.uk.



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