Young Driver Focus | National Conference | Knowledge Centre Twitter RSS
Road Safety News - In association with Keltic Clothing
Monday 19th October 2009

Hampshire young drivers warned not to become a statistic

A cinema advertisement by Hampshire’s road safety team warns young drivers and their passengers that they run a greater risk of crashing than other road users. 

The live action advert will be aired at cinemas across the county for six weeks from 23 October to coincide with a number of film releases expected to be popular with the 17- 24 years age group.

Using real life video footage from the emergency services, the advert highlights that inexperienced young drivers run a greater risk of injury and death in road crashes and that the danger increases if they have young adult passengers.

Ernie Sage, Hampshire's road safety services manager, said: “We’re hopeful the advert will raise awareness and discussions amongst young drivers about being responsible on the roads.

“It highlights that at any second something could happen that requires you to take action, but being distracted means your reactions might not be fast enough and that could be fatal.”

For further information contact Charlotte Tilling on 01962 832204.


Report a reader comment
Click here to report a comment you consider to be offensive or inappropriate.

There are currently no comments about this news item.

What's your view - comment on this story:

I confirm that I have read and accept the moderation policy and house rules relating to comments posted on this website.
Your comment:
Your name and location:
Your email:
Captcha [What is this?]

Road Safety Academy
What's New?
Tuesday 16th September 2014 -

September P&M and Board Meeting minutes added to the Members' area...

Monday 4th August 2014 -

 Members' areaMinutes of the June Directors Board meeting added.

Monday 21st July 2014 -

 Members' area - Policy & Management Committee meeting June meeting minutes added

Thursday 17th July 2014 -

 Members' areaTHINK! Country roads campaign briefing added

Tuesday 17th June 2014 -

 Careers - new job vacancy added

Tuesday 10th June 2014 -

Members' area THINK! Campaign Calendar April 2014 - March 2015 added.


Click here to submit a new story.

Click here to register for our weekly news update service.