‘Riders are the happiest commuters’ - Ride to Work Week gets underway
To mark the beginning of Ride to Work Week (19-25 June), the Motorcycle Industry Association (MCIA) is pointing to a study highlighting the benefits of two-wheel commuting.
The Belgian study modelled the traffic for one of Europe’s ‘most congested’ roads and found that if 10% of motorists swapped their car for a powered two wheeler (PTW), congestion would reduce by 40%. When 25% of drivers swapped, congestion was eliminated altogether.
The 2011 study also concluded that a 10% shift toward PTWs would result in 20% more parking spaces, less wear and tear on roads and improved rider safety.
MCIA also says the INRIX Global Traffic Scorecard shows that up to £30bn could be saved as a direct benefit of reduced congestion - as well as the 32 hours UK motorists spend stuck in traffic each year.
Steve Kenward, MCIA CEO, said: “Motorcyclists and scooter riders don’t waste 32 hours a year watching the bumper of the car in front, as they can filter.
“This means they tend to move through congested traffic at the same rate you would expect to move through free-flowing traffic.
“32 hours is the equivalent of four working days, which equates to an extra four days holiday each year. No wonder riders are the happiest commuters!”
Ride to Work Week
Using the tagline #commutehappy, Ride to Work Week aims to encourage a shift towards powered two wheel (PTW) commuting. The campaign also highlights the benefits of riding a PTW to work, which include saving time and money, easier parking and improving road skills.
For 2017, the MCIA has refreshed the Ride to Work Week website, including a host of new downloads which are available free of charge. The downloads include logos, posters, flyers and infographics identifying the main reasons why people ride to work.
For employers, there are also slides providing information on accredited training courses and advances in technology.
New website includes members’ portal and info on training courses etc
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Project EDWARD - 21 September 2017
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