Project EDWARD 2017 - the pledge begins
TISPOL has launched a new pledge page ahead of Project EDWARD 2017, the ‘European Day Without A Road Death’.
Taking place on Thursday 21 September 2017, Project EDWARD encourages drivers, riders and pedestrians to spare an extra thought for their safety. The initiative is also designed to draw attention to the 70 deaths that occur on average each day on Europe’s roads.
Officially launched last month, new initiatives for 2017 include a dedicated Twitter feed for the awareness-raising initiative, and a new website.
The website features the new pledge page, which was launched with a signature by Ruth Purdie, TISPOL’s general secretary (pictured above).
In signing the pledge, road users promise to set a good example to passengers by driving calmly and safely, and at speeds that are legal and safe.
Other pledges include promises to be extra vigilant and attentive to the needs of pedestrians, cyclists, children, older people and horse riders; to carry out proper safety checks on tyres; never to drink or drug drive; always wear a seatbelt and not use a mobile phone.
The new Project EDWARD website will also feature a host of new resources including artwork that can be downloaded free of charge, a social media schedule, countdown timer (starting 11 June, 100 days before 21 September) and an interactive map.
Founded in 2016, Project EDWARD was created to ‘re-energise the reduction of fatalities and serious injuries on Europe’s roads’.
The inaugural event revitalised Europe-wide road safety collaboration and participation, and EDWARD’s impact on social media was eye-catchingly successful.
The event hashtag, #ProjectEdward, trended for much of the morning, peaking as high as number six in the UK. In total, there were 7,923 Twitter posts using the hashtag, equating to a reach of 19,298,225 users.
Road Safety GB is once again supporting Project EDWARD 2017, which is sponsored by Road Safety Support and Westcotec.
TISPOL is also encouraging authorities to use Project EDWARD as an umbrella theme to unite a variety of road safety awareness-raising events and initiatives
For more information about Project EDWARD, including sponsoring and supporting the initiative, contact James Luckhurst, TISPOL media advisor.
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