Road Safety News

Project Pictogram: “we need you”

Friday 11th March 2016

The team behind Project Pictogram used its official launch event on 11 March to urge road safety professionals to get behind the initiative.

The initiative encourages UK fleets and organisations to use an industry standard set of vehicle stickers to communicate the dangers of the ‘fatal four’: inappropriate speed, using a mobile phone while driving, not wearing a seatbelt and drink/drug driving.

The event, which took place at the National Motor Museum at Beaulieu in Hampshire, featured a presentation followed by a question and answer session. Live tweets from the event can be found on the Road Safety GB Twitter account.

Organisers of the initiative placed an emphasis on encouraging road safety professionals to visit the Project Pictogram website and familiarise themselves with the design guide and concept. 

They remind organisations that from the website they can download the free artwork files and send to a printer of their choice (printing costs apply).

Project Pictogram

Developed in September 2015 by the Hampshire Road Safety Partnership, Project Pictogram is endorsed by a number of the UK’s key road safety stakeholders including Road Safety GB, RoSPA, IAM and the ABI.

Promoted by Hampshire Fire & Rescue Service, the aim is for the pictograms to be displayed on fleet vehicles across the UK, making them visible on every journey. It is hoped this will provide a constant visual reminder to drivers of their own behaviour, and act as a nudge to positive change.

A number of councils and organisations have already signed up to the initiative including Home Retail Group (Homebase), Hampshire County Council, Portsmouth City Council, Southampton City Council and Hampshire FA.

Iain Temperton, Road Safety GB's director of communications, said: “This is a brilliantly simple idea that has been very well executed by the Hampshire road safety partnership. The Fatal 4 is a vital message to get across to drivers of all vehicles and the regular exposure to this distinctive graphic package will help reinforce positive behaviours.
“I urge all of our members to get behind the scheme by promoting it within their own networks and business communities; ideally we can all work together to ensure that vehicles all over the country help spread our road safety messages.”


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Systems In Place to Reduce the Number of Fatalaties...
One topic really gets my back up - excuse the pun... I am a chronic back sufferer and my sympathies goes to all those who have to endure all those humps and bumps on the roads to slow motorists down :(

Please, please consider removing them. It has put a lot of strain on my continued back pain and, I am sure, on a lot of other chronic or non chronic pain sufferers. I have spent many years driving in different countries and currently am very impressed with the traffic light system here in Portugal. Speed limits are in place in built up areas but if a motorist should decide to ignore this traffic lights are installed to change to red when a motorist drives past the limit. A simple solution!
Dotti Torry on holiday in Portugal

Agree (3) | Disagree (6)