Project Pictogram set for official launch
Project Pictogram will be officially launched tomorrow (11 March) with an event at the National Motor Museum at Beaulieu in Hampshire - will full support from Road Safety GB.
The initiative encourages UK fleets and organisations to use an industry standard set of vehicle stickers to communicate the dangers of the ‘fatal four’: inappropriate speed, using a mobile phone while driving, not wearing a seatbelt and drink/drug driving.
Developed in September 2015 by the Hampshire Road Safety Partnership and promoted by Hampshire Fire & Rescue Service, Project Pictogram is endorsed by a number of the UK’s key road safety stakeholders including RoSPA, IAM and the ABI.
Road Safety GB will be present at the event, which will include a presentation followed by a question and answer session.
Road Safety GB coverage
Project Pictogram will be the sole focus of the Road Safety GB Twitter account throughout the launch day, with Iain Temperton, Road Safety GB’s director of communications broadcasting live Periscope updates* from the event.
The Project Pictogram team is aiming for the pictograms to be displayed on fleet vehicles across the UK, making them visible on every journey. It is hoped this will provide a constant visual reminder to drivers of their own behaviour, and act as a nudge to positive change.
A number of councils and organisations have already signed up to the initiative including Home Retail Group (Homebase), Hampshire County Council, Portsmouth City Council, Southampton City Council and Hampshire FA.
Iain Temperton said: “This is a brilliantly simple idea that has been very well executed by the Hampshire road safety partnership. The Fatal 4 is a vital message to get across to drivers of all vehicles and the regular exposure to this distinctive graphic package will help reinforce positive behaviours.
“I urge all of our members to get behind the scheme by promoting it within their own networks and business communities; ideally we can all work together to ensure that vehicles all over the country help spread our road safety messages.”
*Periscope is a live video streaming app. More details of Road Safety GB’s Periscope activity will be found on the Road Safety GB Twitter account throughout the day.
This new video, aimed at helping older drivers to stay safe for longer, has been produced by GEM Motoring Assist.