New film highlights potential of ISA
The European Transport Safety Council* (ETSC) has produced a new film calling for over-ridable Intelligent Speed Assistance (ISA) to become a standard feature on all new vehicles in Europe.
The five-minute video has been launched as the European Commission continues work on the development of the next generation of vehicle safety standards, expected to be launched later this year.
ISA uses speed sign-recognition video camera or GPS-linked speed limit data to advise drivers of the current speed limit; the most advanced systems can automatically limit the speed of the vehicle as needed. Drivers are still able to override the system.
The first ISA system factory fitted vehicles started appearing on the market in 2015 and the ETSC says this was helped in part by Euro NCAP’s decision to award extra points for vehicles that include ISA.
The ETSC also points to a study for the Commission published last year by consultants TRL which found that ISA is one of several new vehicle technologies that are now suitable for mandatory fitting on new cars as they are ‘feasible in terms of the technology required’, already available on the market and offer a positive benefit-cost ratio.
Ellen Townsend, policy director of ETSC said: “Getting ISA technology in all new cars will help Europe maintain at the cutting edge as the industry moves increasingly towards automated driving. This is an automated feature that is proven, effective and available now.
“Speed is one of the biggest killers on our roads. With the potential to cut deaths by 20%, ISA really is a no-brainer.”
The film includes a demonstration of the system by Oliver Carsten of the University of Leeds in a production Ford Galaxy factory-fitted with ISA.
It also features expert contributions from Aled Williams of Euro NCAP, Dr Áine Carroll – a leading expert in post-crash rehabilitation, Koen Ricour of the European Traffic Police Network TISPOL and Ellen Townsend.
ETSC is a Brussels-based independent non-profit making organisation dedicated to reducing the numbers of deaths and injuries in transport in Europe.
Founded in 1993, ETSC provides an impartial source of expert advice on transport safety matters to the European Commission, the European Parliament, and Member States. It maintains its independence through funding from a variety of sources including membership subscriptions, the European Commission, and public and private sector support for various activities.
This new video, aimed at helping older drivers to stay safe for longer, has been produced by GEM Motoring Assist.