Norfolk road deaths fall to record low
Fewer people died on Norfolk’s roads in 2015 than ever before, according to figures released by the Norfolk Road Casualty Reduction Partnership*.
There were 33 road fatalities in the county during 2015, down from 39 in 2015: a year-on-year fall of 15%.
While the number of ‘slight’ injuries also fell from 2,199 to 1,990 (down 9.5%), the number of serious injuries increased from 340 to 352.
The total number of injuries fell year-on-year by nearly 8% to 2,375 – the lowest figure since 2012.
Dr Louise Smith, chair of the Norfolk Road Casualty Reduction Partnership, said: "I am encouraged that we have seen the lowest number of fatalities on Norfolk’s roads since records began, but I am also aware that every death and injury causes irreparable damage to families and communities.
"Through the Road Casualty Reduction Partnership we are continuously reviewing our schemes and finding ways to make our roads safer.”
Dr Smith issued a number of tips on how to stay safe on the roads, including: driving within the speed limit, avoiding alcohol and drugs, wearing the right clothes when riding a motorbike or bicycle, not wearing headphones and not using a mobile phone.
Iain Temperton, Norfolk County Council’s team manager for casualty reduction, said: "Over the last year we have made some good progress in reducing the casualties among some road user groups, such as young drivers and motorcyclists, but we know there is still much work to do.
"The greatest tragedy is that death and injury on our roads is almost always avoidable, but with the right behaviours, attitudes and skills we can ensure that we have the best possible chance to make it home to our loved ones.
"We have the interventions to promote safer road use, so if you or someone in your family would benefit from working with us, please get in touch.”
Jenny McKibben, deputy police and crime commissioner, added: "Partnership working, the use of new technology and an innovative approach have all helped bring Norfolk’s casualty figures down but there is still a way to go.
"Norfolk has a long history of innovation in casualty reduction and these welcome figures show the benefits of that approach, with initiatives such as safety and average speed cameras, enforcement on mobile phone usage, and targeted social media.”
*The Norfolk Road Casualty Reduction Partnership (also known as *THINK! Norfolk) comprises Norfolk County Council, Norfolk Constabulary, Norfolk Fire & Rescue Service, Norfolk Safety Camera Partnership, Public Health and the Highways Agency.
This new video, aimed at helping older drivers to stay safe for longer, has been produced by GEM Motoring Assist.