Road Safety News
 

Road safety teams invited to take part in ‘Morning After’ competition

Wednesday 27th January 2016

Road safety teams are being invited to participate in a new competition which reminds drivers that they can still be over the drink-drive limit the ‘morning after’ drinking alcohol.

The competition, produced as part of the ‘Morning After’ drink drive campaign, challenges entrants to use an app to work out roughly how long it takes for alcohol to pass through the body.

The competition will run throughout March and April 2016, with prizes including an iPad mini 2 and iTunes vouchers. It will be promoted on the Morning After website and Facebook page.

The app, called the ‘Morning After Calculator’, has had more than 13k downloads. The user enters the drinks they have consumed and the app calculates roughly when the alcohol will have passed through their body. It allows one hour for each unit of alcohol, plus an additional hour for the alcohol to enter the bloodstream, and then rounds up the calculation to the nearest half hour.

Data recently released by THINK! revealed that in 2013 an estimated 740 reported drink drive collisions took place in the morning, and around 5,500 people fail breath tests between 6am and midday every year.

The THINK! research also found that 58% of those surveyed (800 drivers) would have four or more drinks on a night out, and still sometimes take a risk by driving the following morning - with only a third (33%) aware they could still be over the limit.

Sally Bartrum, Morning After campaign coordinator, said: “While there is more awareness now than there was a decade ago when we launched this campaign, a significant number of drivers still have no real understanding of just how long it takes for alcohol to pass through the body.

“Every morning, there will be people driving for routine purposes such as getting to work or doing the school run, who will be over the drink drive limit - and as such risking a drink drive conviction or, much worse, causing a collision and casualties because they are impaired.

“Through the Morning After campaign, and this competition, we are trying to highlight this risk to normally responsible drivers who may be unwittingly breaking the law.”

Road safety teams requiring more information should contact Sally Bartrum or on 01379 650112.


The Morning After campaign

Established in 2006, the Morning After campaign is now in its tenth year. The Calculator App was launched in March 2015 and has gained 9.5k installations on iPhone and 3.5k on Android.

The campaign website is top on 'Google' search for morning after drink driving phrases and received more than 545,000 page views and 301,000 visits in 2015. The Facebook page has 863 likes and the Twitter feed has 321 followers.

More than 40 road safety teams/organisations have participated in Morning After campaign in past three years (2013-2015).

 


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