Young Driver Focus | National Conference | Knowledge Centre Twitter RSS
Road Safety News - In association with Keltic Clothing
Tuesday 21st July 2009

Scottish campaign urges young drivers not to be 'Numptys'

1 reader has commented on this story

A new campaign in the West of Scotland uses terms like 'Numpty', 'Dunderheid' and 'Eejit' to describe drivers who take risks endangering their own lives and those of passengers and other road users.

The campaign, part of the West of Scotland Road Safety Forum's ‘Hero to Zero’ initiative, is designed to encourage passengers to vote with their feet and refuse to be endangered by reckless driving.

It is being promoted through radio adverts, Bluetooth activity, competitions, posters, beer mats and in schools.

Councillor William Hendrie said: “This campaign is aimed at young people who want to show their friends how ‘good’ a driver they are by driving fast and taking unnecessary risks.

“Some young people think they are invincible despite the evidence to the contrary. We urge young people, don’t be a ‘Numpty’, stay safe and don’t let this happen to you.”

The campaign website, www.dontletthishappentoyou.co.uk, gives information about the consequences of reckless driving and advice for young drivers on driving at night, during bad weather and also the effects of drink and drugs.

Click here to listen to the 50” radio commercial and click here to listen to the 30” campaign commercial.

For further information contact Jan Deans on 07980 851360, or click here to read the full news release.


Report a reader comment
Click here to report a comment you consider to be offensive or inappropriate.

Comment Think the whole concept is right, especially the passenger pressure. Well done West of Scotland. Hope their young people take note.
Mandy Rigault, Oxfordshire.

What's your view - comment on this story:

I confirm that I have read and accept the moderation policy and house rules relating to comments posted on this website.
Your comment:
Your name and location:
Your email:
Captcha [What is this?]

Road Safety Academy
What's New?
Tuesday 16th September 2014 -

September P&M and Board Meeting minutes added to the Members' area...

Monday 4th August 2014 -

 Members' areaMinutes of the June Directors Board meeting added.

Monday 21st July 2014 -

 Members' area - Policy & Management Committee meeting June meeting minutes added

Thursday 17th July 2014 -

 Members' areaTHINK! Country roads campaign briefing added

Tuesday 17th June 2014 -

 Careers - new job vacancy added

Tuesday 10th June 2014 -

Members' area THINK! Campaign Calendar April 2014 - March 2015 added.


Click here to submit a new story.

Click here to register for our weekly news update service.