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Staffordshire scoops 2009 IHT Road Safety Award

Wednesday 15th July 2009

An innovative device developed by GreenRoad Technologies and adopted by Staffordshire's road safety team has won The Institute of Highways and Transportation (IHT) Road Safety Award 2009.

The 'Safety Center' - a small unobtrusive device that monitors driving performance by recognising up to 120 different manoeuvres - is used in Staffordshire's Young Driver Coaching Programme.

If, for example, the driver brakes hard into a bend a LED flashes to alert the driver. The information is then available to the driver and their parents via a secure website and can be used to manage and reduce the number of dangerous manoeuvres the young driver makes.

Staffordshire's Young Driver Coaching Programme pulls parents, driving instructors and the road safety unit together to coach young drivers from the earliest stages of learning to drive right through the first 12 months after passing their test.

Hod Fleishman, chief of safety at GreenRoad, said: "The results of Staffordshire's Young Driver Programme have been impressive. During the pilot scheme, drivers reduced their risk - measured by the number of high-risk driving manoeuvres - by an average of 58%.

"This recognition from IHT underscores the powerful contribution technology can make to safer driving."

For more information contact Nick Lloyd at Staffordshire's road safety team on 01785 276620.

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