Suffolk campaign delivers ‘share’ message to cyclists and drivers
Suffolk’s road safety team has launched a bus poster campaign designed to encourage cyclists and drivers to share the county’s roads.
During the summer months, the Suffolk Road Safe bus will tour the county sharing information with car drivers and cyclists and giving away free blind spot mirrors and bike bells.
20% of adults in Suffolk cycle at least once a month - 5% above the national average – and on average four cyclists are injured in the county each week, with almost three killed or seriously injured every month. Driver error has been attributed to 68% of all collisions on Suffolk roads.
Graham Newman, Suffolk County Council's cabinet member for roads, planning and transport, said: “Sharing the road can sometimes lead to different road users getting frustrated. We must see each other as equal, each with responsibilities for sensible and safe behaviour.
“Cyclists are entitled to use roads with the same expectation of safety as a car or lorry driver takes for granted.
“With a growing number of cyclists taking to Suffolk’s roads, we must continue to take the issue of cycle safety extremely seriously.”
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