Students win national award for bringing road safety messages to life
Students from City College Norwich have won a national road safety award for using live performance to bring “hard-hitting” road safety messages to thousands of young people in Norfolk.
Brake, the road safety charity, named the acting and production arts students as winners of the 2young2die award after a successful campaign, commissioned by Norfolk County Council.
The 2young2die awards scheme urges young people to “get creative” and use a range of media to promote positive messages to make their communities safer.
‘Bad Trip’ was performed to more than 1,200 students and highlighted the consequences of driving while under the influence of alcohol and/or drugs. The show also formed a key part of Brake’s regional road safety launch in November 2011.
The students were presented with the award at a ceremony in the Houses of Parliament on 16 January.
Richard Wiseman, road safety officer, said: “By using young people to deliver these essential messages we are able to provide a credible and relevant theatre in education production to our High Schools.
“Every year we are impressed by the quality, enthusiasm and talent of the drama students; this is an excellent model to take forward to future years.”
Rich Andrew, senior development officer at Brake, said: “The students and teachers at City College Norwich, together with Norfolk County Council, have shown great dedication to spreading road safety awareness and their powerful messages have reached a huge number of young people.”
Ade Slack, lecturer at City College Norwich, said: “The students deserve all the recognition for the work they created – they demonstrated a real passion for the messages they are spreading, coupled with a professional approach. The success of the project lies in getting young people talking to other young people about the issues, in a way they can relate to; creating an accessible performance.”
For more information contact Iain Temperton at Norfolk County Council on 07748 933955.
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Where is the causal connection between these doubtless well-intentioned and apparently enjoyable activities and reductions in accidents?
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