Graphic film shows consequences of neglecting seat belts
A graphic film highlighting the dangers of not wearing a seat belt was shown to almost 1,500 students in Castlebar, County Mayo on 9 February.
Students from County Mayo and surrounding counties attended the AXA Roadsafe Roadshow, which was run in association with Mayo County Council. The film, originally produced for the Queensland Government in Australia, depicts how a great night out can rapidly end in tragedy.
The film aims to educate and encourage people to change their behaviour by considering the consequences of what may happen if they don’t wear a seat belt, and to make seat belt wearing automatic behaviour.
While the message applies to the wider community, it is especially targeted at males aged 17–24, the most at-risk group in terms of seat belt use.
Noel Gibbons, road safety officer with Mayo CC, says: “The ‘Better buckle up’ campaign deals with the non-wearing of seat belts by drivers and passengers which continues to be an issue in Mayo and across the entire country and Europe, despite many years of high profile campaigning.
“The Gardai stop thousands of drivers every year for failing to restrain themselves, or their passengers, properly. In 2011, over 13,649 Fixed Penalty Notices were issued to drivers who failed to wear seat belts properly.”
UN Global Road Safety Week 2015
4-10 May 2015: what happened here in the UK?
Practitioner database... Child resources for download FOC... Resources for educators FOC... Discussion forums... Overview...
'Protect your child'
Good Egg Safety ad which encourages parents to ensure their child's car seat is correctly fitted.
Academy news /
Drink driving /
Driver tiredness /
Driving at work /
Drug driving /
General news /
Mobile phones /
Research & evaluation
RSGB news /
Statistics & data /
Vehicles & Technology /