'Free' campaign will target school run parking
Local Authority Publicity is launching a campaign in January 2012 designed to combat dangerous and inappropriate parking outside schools.
Local Authority Publicity, part of Publishing Media Group, offers a partnering service to enable road safety officers to outsource their road safety education publishing to its team of publishing professionals, without cost. The company claims to ‘produce free campaigns, with or without support advertising’.
Local Authority Publicity says that drivers are increasingly failing to respect parking and traffic regulations outside schools, and in order to reduce the threat to children’s safety the problem needs to be effectively addressed using a two-tier approach: on-street enforcement, coupled with effective education and publicity.
While targeting parent drivers, the ‘Outside Your School’ campaign is also designed to resonate with all drivers when they are in the vicinity of a school and need to park a vehicle.
The campaign will feature posters, web and social media pages and is being made available to local authorities and police forces free of charge, for distribution in their communities under their own branding.