Logo
Young Driver Focus | National Conference | Knowledge Centre Twitter RSS
direcorycalendarvacanciesadviceshopContact
Road Safety News - In association with Keltic Clothing
Thursday 7th July 2011

Kent campaign urges passengers to speak up

A campaign in Kent is urging passengers to ‘Speak Up’ if a young driver is driving recklessly or not paying attention to the road.

The ‘Speak Up’ campaign was launched by Kent Highway Service’s (KHS) road safety team earlier this year. In the last three years 229 young people (aged 17-24) were killed or seriously injured – as passengers or as drivers – in Kent.

A new website has been launched to coincide with the campaign, along with a film which illustrates some of the issues faced by passengers. The campaign will also use bus-backs, posters in pub and club washrooms, social networking and radio adverts.

Steve Horton, KHS road safety team leader, said: “Of course it’s hard to speak out when it’s someone close to you that’s driving poorly, and it’s particularly difficult for young people who may feel it could make them look stupid or ‘wimpy’; but if you don’t, then who will?

“The one thing I would encourage all passengers, whatever their age, to do when they get into a car is to look closely at the driver and ask themselves: ‘Do I want to give my safety to you?’ Because once that door slams, that’s what you’re doing.

“I also know that there are times when the driver needs to speak up if they are being pressured into driving erratically by their passengers. All car occupants have a role in ensuring they make their journey safely; one slip, one error or one too many stupid actions by a driver could prove fatal for the passenger.”

Click here to view the campaign homepage, or for more information contact Darren Laws on 01634 672874.

Comments:

Report a reader comment
Click here to report a comment you consider to be offensive or inappropriate.


There are currently no comments about this news item.


What's your view - comment on this story:

I confirm that I have read and accept the moderation policy and house rules relating to comments posted on this website.
Your comment:
Your name and location:
Your email:
Captcha [What is this?]


Road Safety Academy
What's New?
Tuesday 16th September 2014 -

September P&M and Board Meeting minutes added to the Members' area...

Monday 4th August 2014 -

 Members' areaMinutes of the June Directors Board meeting added.

Monday 21st July 2014 -

 Members' area - Policy & Management Committee meeting June meeting minutes added

Thursday 17th July 2014 -

 Members' areaTHINK! Country roads campaign briefing added

Tuesday 17th June 2014 -

 Careers - new job vacancy added

Tuesday 10th June 2014 -

Members' area THINK! Campaign Calendar April 2014 - March 2015 added.

Contacts

Click here to submit a new story.

Click here to register for our weekly news update service.