Logo
Young Driver Focus | National Conference | Knowledge Centre Twitter RSS
direcorycalendarvacanciesadviceshopContact
Road Safety News - In association with Keltic Clothing
Wednesday 28th July 2010

RoadSafe plans campaign for parents of young drivers

A new campaign being developed by RoadSafe and its members will provide information for parents of young drivers, and make them aware of support available in their local area.

The media campaign, which will launch in September, will set out to help parents make their children the best possible drivers. It will raise awareness of the risks novice drivers face, and of parents/guardians’ responsibilities towards young drivers. It will also encourage parents/guardians to ensure that they provide effective support for their children as they take to the road for the first time.

The campaign will also provide advice and local information about selecting a driving course and approved driving instructor, and choosing a safe car for a young driver.

Adrian Walsh, director of RoadSafe, said: “The campaign will use national and local media, and to run it without referring the audience to what is available in their local area would be unthinkable. 

“Many road safety teams already provide excellent support for parents and novice drivers. We’re asking RSOs to provide information about what they do in this important area so that we can build the campaign website to signpost this and ensure that the local media is engaged.”

Links, appropriate contacts, briefing material and other information should be sent to Clare Simpson at RoadSafe.

Comments:

Report a reader comment
Click here to report a comment you consider to be offensive or inappropriate.


There are currently no comments about this news item.


What's your view - comment on this story:

I confirm that I have read and agree to abide by the house rules relating to comments posted on this website.
Your comment:
Your name and location:
Your email:
Captcha [What is this?]


Road Safety Academy
What's New?
Thursday 13th March 2014 -

Road Safety Practitioner Foundation Course dates added

Tuesday 11th March 2014 -

 THINK! Rural roads campaign briefing added to members' area

Wednesday 29th January 2014 -

2013 Road Safety GB AGM Documents added to the Member's area

Monday 6th January 2014 -

School Crossing Patrol Survival Guide updated version uploaded to the Members' area

Tuesday 10th December 2013 -

THINK! campaign strategy 2014/15 (Powerpoint presentation) added to members' area

Friday 6th December 2013 -

RSGB & Academy branding - logos etc available for download from members' area...

Contacts

Click here to submit a new story.

Click here to register for our weekly news update service.